Summary.
Alexis DeJoria has spent the majority of her life fascinated by speed. From fighter jets to street machines, born with a passion to succeed with speed, Alexis had made the commitment to make NHRA Drag Racing her career. Alexis is the only female NHRA driver that has owned her own team. Having the support of Patrón Tequila and The SW Group helped Alexis continue to live her dream of competing at the highest level and help drive her appetite for success as a professional drag racer. The SW Group assisted in developing and managing Alexis' media, public relation, merchandise and day to day operations.
Brand Details
- Brand Alexis DeJoria Racing & Merchandising
- Operated from 2010 to 2014
- Category Drag Racing, NHRA