The SW Group is a tight-knit team of strategists, producers, marketers and dreamers. For over two decades, we’ve worked with both big and small companies alike to provide sales growth and marketing impact by crafting campaigns targeted to both retail and consumer marketplace.

We've worked with start-ups and new product launches for established giants. We’ve brought consumer products to the retail market and launched direct response television campaigns. We’ve successfully launched, operated and sold our own diverse set of businesses including an upscale gourmet grocery chain, apparel stores, Sports Marketing and Television Production Company, and even Medical Centers.

As a Global Entertainment Company The SW Group is second to none with an Emmy & Addy Award winning staff that has created hundreds of hours of first run television programs and sold thousands of products. With distribution on all three channels including: CBS, NBC and FOX broadcast networks; CNBC, FOX Business, Discovery and Lifetime cable networks; and, first run national syndication.

What WE Do

Wholesale /

We provide the framework to win at retail. We work closely with each client to create enhanced distribution channels with solutions designed to measure success. We evaluate store-level data and gather purchase decision insights that in conjunction with executing in store programs that will drive purchase. Were also a vendor of record at dozens of retail chains.

Integrated Marketing

We create deeper engagement with consumers using proven integrated marketing solutions that are based upon each client’s goals and objectives. Our programs connect brands to consumers through immersive experiences that go beyond a single touch point. As an integral part of this engagement strategy we produce sharable content designed to extend the brand relationship from on premise to online using powerful social media and viral components.

Entertainment /

The SW Group Film has delivered hundreds of hours of award winning television programs for its brand and sponsor partners. From live and plausibly live action sports events to gripping documentary’s, The SW Group Team of producers, writers and story tellers has aired a wide range of programming that reached millions of consumers. High production value television and scripted videos are powerful marketing tools to bring the brand or corporate message to life in a compelling and entertaining environment. By leveraging the ease of accessibility across any platform (Broadcast, Big Screen, Desktop, Mobile, and Digital), customers/fans can quickly learn more about your brand regardless of their viewing device.

"The difference between successful people and unsuccessful people is that successful people do all the things the unsuccessful people don’t want to do, and this group lives by this".

John Paul DeJoria, CEO & Co-Founder, John Paul Mitchell Systems